Take the Stress Out of Ordering Promotional Products

Promotional products are used by nearly every business as giveaways or incentives. If you’ve ever been tasked with ordering them, you are aware that the buying process can be challenging. A divided supplier landscape forces you to choose between online companies and brick-and-mortars. The online companies feature low unit prices offset by inflated shipping charges, minimal customer service and no accountability. The higher priced brick-and-mortars offer outdated “idea catalogs” and cumbersome ordering processes. But don’t stress out… this article offers insight you can use the next time you’re researching and ordering promotional products. Tips for Your Promotional Products Don’t leave [...]

By | 2018-05-31T16:44:30+00:00 March 28th, 2018|

Pump Up Your Packaging Prowess

Packaging can make or break a product’s success at the critical point of sale. With this in mind, a delicate balance of form and function is of utmost importance. With an overwhelming number of options available in the marketplace, cutting through the clutter and making the right decision for your product and budget can be a daunting task. But worry not! This article will shed some light on the topic and help you think outside of the box on your next packaging purchase. Tips for Your Packaging Get the most bang for your buck by following these tips: Utilize Procurement [...]

By | 2018-05-31T16:44:55+00:00 March 27th, 2018|

Stick It to the Competition with Better Labels

Labels… their purpose dictates the qualities you need from them. Maybe they need to be durable and functional. Maybe they need to be aesthetically appealing. Maybe both! Regardless of what you need them for, your labels and label supplier should be selected carefully. Their impact on customers can be greater than you realize, and you can uncover logistic and cost-saving advantages if you know what to look for. If you are in a highly competitive, mostly commoditized industry, attention to the “little details” like the labels you use can make you stand out. Tips for Your Labels Most companies don’t [...]

By | 2018-05-31T16:45:16+00:00 March 26th, 2018|

The 2 Biggest Hurdles to Lead Generation (and How to Overcome Them)

Lead generation… it’s a necessary evil in the sales and marketing world. Necessary because you need a constant inflow of new customers to ensure business growth — you can’t rely solely on existing customers. Evil because it’s a difficult process, and success doesn’t come easy. Non-active buyers are complacent or haven’t become aware that they have a need, and they require sales and marketing to get in their face to attract, educate and motivate them. But according to MediaPost, only 16% of marketers rate their lead generation efforts as extremely effective. This article takes a look at the two biggest [...]

By | 2018-05-31T16:45:39+00:00 March 20th, 2018|

3 Steps to Improve SEO

In most cases, the people searching Google for keywords and phrases related to your business are active buyers who have a need or a pain point and are looking for solutions. If your website shows up in the top 5 organic listings, you will receive increased traffic. Want proof? According to HubSpot, 66% of buyers don’t go past the top 5 Google listings, and 75% don’t go past the first page of listings. So, how can you improve SEO? Here are 3 steps to follow… Step 1: On-Page Review Improving your SEO begins with an internal review. When Google looks [...]

By | 2018-05-31T16:46:23+00:00 March 16th, 2018|

How to Get More Out of Your Direct Mail Marketing

Direct mail is the perfect tool to get noticed by existing or prospective clients. Unlike digital marketing channels that disappear with a click, direct mail puts your message right in the hands of your target audience, making it a great medium to attract and engage. Sure, the recipient can toss it in the trash without giving it much consideration, but it’s still a guaranteed split-second impression that you can count on. Plus, it’s relatively easy to get your hands on a prospect list. So, if your company has dismissed direct mail as a viable marketing tool, maybe it’s time to [...]

By | 2018-05-31T16:47:12+00:00 March 9th, 2018|

Adventure Makes Its Presence Felt at WWETT Show 2018

The annual Water & Wastewater Equipment, Treatment & Transport (WWETT) Show was held February 21-24 in Indianapolis, and it was once again a big event for many of our clients. Our own Chris Penhale and Erik Connelly made the trip south to shake hands, kiss babies, generate some leads and check out some of our handy work. This year, we collaborated with PolyJohn for their yearlong “PolyJohn Presents” campaign, and the WWETT Show was its grand unveiling. PolyJohn Presents Stars of the Show Customer service is the focus of PolyJohn’s marketing efforts this year, and we decided that a movie [...]

By | 2018-05-31T16:48:11+00:00 March 7th, 2018|

A Look at Digital Printing in Today’s Marketing Landscape

Even in today’s modern marketing landscape, printed collateral still is an integral part of many companies’ marketing strategies. Materials like sell sheets and brochures are tried-and-true and serve as tangible pieces of information buyers can reference. When it comes to digital printing, you have two options: “quick print” shops like those found in shipping and office supply stores or properly equipped marketing agencies. The quick print shops are fine if your priority is to simply get your print materials fast. However, the true potential of digital print is unleashed when state-of-the-art, high-quality presses are in the hands of marketing strategists. [...]

By | 2018-05-31T16:49:11+00:00 March 6th, 2018|

Validate Your Hypotheticals with Voice of Customer

In our recent post An Overview of Persona Creation, we touched on the importance of validating your hypotheticals to confirm if your hunches about your buyers are correct. No scientist would claim “fact” without experimenting to prove or disprove their hypothesis. In the same way, no good marketer would go to market without first proving or disproving their beliefs about who their customers are and why they make the decisions they do. There are a few different ways to validate the personas you created, but one of the best is Voice of Customer. The Voice of Customer Process No one [...]

By | 2018-05-31T16:49:35+00:00 March 1st, 2018|