The Importance of Goal Setting & KPIs

One of the obstacles some marketers run into is that they rush to execution. Picture a marketer who has spent a lot of time developing a strategy and creating a good message. They’ve done everything right and think they have everything in order to start generating business, so they move forward and launch their campaigns. Once they get to market, maybe they start generating some leads and even close a few deals. Everything seems to be going well until they go to analyze their campaigns so they can make improvements and experiment with new channels. At that point, they realize [...]

By | 2018-05-31T18:18:27+00:00 June 30th, 2016|

Stand Out from the Competition

A thoroughly developed marketing strategy will get you to the point where you are able to select the most efficient channels to target the most profitable prospects for your business at their maximum impact points in the buyer’s journey. However, your business will likely be using many of the same channels as your competitors. In order to maximize your ROI, it’s crucial that you stand out from the competition. Providing superior products and services may seem like the obvious way to get a leg up on competitors, but the fact that your company is better isn’t always as obvious to [...]

By | 2018-05-31T18:18:57+00:00 June 23rd, 2016|

Achieve Synergy with Omni-Bound Marketing

Previously, we discussed channel selection and introduced the concept of omni-bound marketing, which combines inbound and outbound marketing strategies. Omni-bound marketing and channel selection go hand-in-hand, so some of the information in this article may sound familiar. However, the thing to keep in mind is that channel selection is just one part of the bigger picture, while omni-bound marketing IS the bigger picture that encompasses a variety of components. But before we dive into the nuts and bolts of omni-bound marketing, let’s review the reason it was developed. A Marketing Conflict Prior to the rise of the personal computer, traditional [...]

By | 2018-05-31T18:19:43+00:00 June 16th, 2016|

Introduction to AIM-360™

Modern marketing is complex and requires a research-driven strategy and the work of several individuals in order to make an impact on prospects. Effective marketing is just as crucial as superior products, so it’s important that everyone who is involved in the process thinks of themselves as a marketing engineer. Meet AIM-360™ You can’t build a machine without a good blueprint. Similarly, you can’t win in the marketplace without a good process. If you can create a lead-generating machine, you can continually engage with your current customers while also identifying, attracting and converting new prospects. Here at Adventure Marketing Solutions, [...]

By | 2018-05-31T18:20:11+00:00 June 9th, 2016|

Keys to Efficient Channel Selection

If you’ve been following along with our posts, you’re about to see the action pick up. We’ve finally gotten through the preparation stage, and we shared tips on how to craft content that your prospects will find valuable. Once your creative team gets to work, you’ll enjoy seeing the result as science and art come together. Your next challenge is to find the best methods to deliver your content — and not just to get it in front of prospects, but to get them to respond. The channel selection process is more complex than ever. This is due to the [...]

By | 2018-05-31T18:20:47+00:00 June 2nd, 2016|